Should You Turn Your Book Into an Audiobook?
Audiobooks Aren’t the Future — They’re Already the Present
In a world that’s always on the move, reading habits have evolved.
Busy professionals, commuters, fitness enthusiasts — they’re all turning to audiobooks to consume knowledge, stories, and entertainment on the go.
Audiobooks are no longer a niche market.
They’re a booming industry — and if you’re an author, you could be missing out on a massive audience if you don’t offer one.
But is turning your book into an audiobook always the right move?
Let’s break it down.
The Rise of Audiobooks: Why They Matter
Consider these facts:
Audiobook sales have grown by double digits for years, even when print and eBook sales stagnated.
Over 50% of Americans say they have listened to an audiobook.
Younger audiences (ages 18–34) are the fastest-growing audiobook consumers.
In short:
Audiobooks open your book up to an audience that might never sit down and physically read.
What Types of Books Work Best as Audiobooks?
Not every book must become an audiobook.
But certain genres absolutely thrive in audio format:
Business and leadership books
Self-help and motivational books
Memoirs and biographies
Fiction, especially thrillers and fantasy
If your book teaches, inspires, or tells an engaging story — it’s probably perfect for audio.
The Pros of Producing an Audiobook
✅ Expand Your Audience
Reach people who prefer listening over reading.
✅ Boost Your Credibility
Authors with audiobooks often look more professional and serious.
✅ Increase Revenue Streams
Audiobooks can be sold separately on platforms like Audible, Amazon, and iTunes.
✅ Create More Accessibility
Visually impaired or busy readers can experience your work too.
The Cons to Consider
❌ Production Cost
Professional narration, editing, and mastering aren’t free. Expect anywhere from $500 to $5,000 depending on length and quality.
❌ Narrator Quality Matters
A poorly narrated audiobook can actually hurt your brand more than help it.
❌ Time Investment
Choosing a narrator, approving drafts, and mastering files takes time.
DIY vs Professional Production
While you technically can record your own audiobook at home with a mic and a laptop… should you?
If you’re:
A skilled public speaker
Confident in recording equipment and editing
Comfortable investing serious time
then maybe.
But for most authors, professional production ensures better sound, editing, pacing, and credibility.
At The Book Gurus, we offer studio-quality audiobook production including:
Narrator selection
Professional recording
Full editing and mastering
Distribution to Audible, Amazon, iTunes, and more
When Should You Prioritize an Audiobook?
If your printed or eBook is already selling well
If your book is highly practical, motivational, or narrative-driven
If your audience is time-starved professionals, commuters, or younger readers
If you plan to do speaking engagements or podcasts (audio format cross-sells well!)
An Audiobook Is an Investment in Your Reach
Turning your book into an audiobook isn’t just another product — it’s a way to multiply your audience, expand your brand, and increase lifetime value per reader.
If you’re serious about getting your message into more minds — not just more hands — an audiobook could be your next smart move.
Want to Turn Your Book Into a Studio-Quality Audiobook?
[Book Your Free Consultation] and let’s discuss how The Book Gurus can bring your story to life — through sound.
